Labour plans to build 1.5 million new homes in the next five years. Within this goal lies opportunity. So if you’re a construction consultant, how do you secure a seat at the table? By showing developers and landowners how they can secure theirs.

We partnered with Bentley to showcase their expertise in strategic land development through a gated whitepaper. This became the focal point of a targeted social media campaign – both paid and organic – designed to drive traffic to a custom landing page and convert visitors into leads. Using analytics, we crafted messaging tailored to Bentley’s audience.

The result? Bentley positioned themselves as leaders in strategic land development. Within the first month, they generated 26 high-quality leads, achieving returns far beyond their investment.