Unlocking creative possibilities to build brand legacy.

Vision Express

More than meets the eye

Driving growth through standout integrated marketing campaigns

The delivery

Creative Concept

Content Creation

Art Direction

Photography

A Diesel booklet, with #BeBoldBeYou on the front page.
A Vision Express email, created in collaboration with Radley London.
A leaflet featuring the Barbor x Vision Express collaboration.

Facing growing competition, Vision Express needed to stand out and boost market share. With the largest range of branded eyewear on the high street – including Diesel, Ray-Ban, Cartier, Barbour, and Radley to name a few – we created integrated digital and printed direct mail campaigns to highlight their unique offering and variety, all aimed at specific audiences.

A leaflet featuring the Vision Express x Penguin collaboration.

10.9%

response rate, double the industry average

The Cartier logo.

All campaigns achieved record results, with the launch of a Ray-Ban campaign delivering a net ROI of nearly 900%. A response rate double the industry average. Vision Express continues to set the standard in consumer eyewear.

A Ray Ban three-page informative booklet.
hello@sandbox-studios.co.uk+44 (0)115 941 1169

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