Serving increased market share for a no-nonsense non-alcoholic beverage
The delivery
Creative direction
Brand creation
Photography
If you’re looking to make some noise in a market filled with fierce competition, you can’t do things by halves, you’ve got to serve people a full measure of attitude — shaken, not stirred. So that’s exactly what we did with SoBour, a premium, non-alcoholic bourbon from Spirits of Virtue.
Driven by strategic brand development, a new website and targeted social media campaigns, SoBour is gaining momentum across the UK, USA and MENA regions. Meanwhile the parent brand, Spirits of Virtue, is drawing significant interest from global investors.