A refreshed and hyper-personal brand gave Martha the credibility to connect authentically with parents and professionally with partners, opening doors to wider market support, commercial partnerships, and future investment.

Martha had seen rapid growth as a provider of antenatal education services, but their brand hadn’t kept pace. With continued expansion on the horizon, it was time for a change. The challenge was twofold: create a brand that resonated with the NHS, Public Health bodies, and corporate partners, while still feeling deeply personal to new and expectant parents.

Our goal was to make Martha’s brand feel as individual as the journey it supports. With so much misinformation surrounding pregnancy and early parenthood, we built a strategy rooted in empathy — positioning Martha as the brand that genuinely understands motherhood: the 3 am tears, the unmatched socks, the quiet wins. 

This human, hyper-personal tone allowed us to create a brand that truly reflects its audience — honest, warm and real — helping Martha grow into a name that professionals trust and parents feel seen by.