Gleeds ● Consultancy
Pitching in to win.
Gleeds is a leading global property and construction consultancy, delivering award-winning projects around the world. With over 135 years’ experience their vision is to create a business that attracts the very best clients, projects and people in the industry.
Hitting the right pitch.
When Gleeds were invited to pitch for work from Primark, we felt strongly that the Gleeds team needed to show off their fantastic technical skills, while demonstrating that they really understood and were in sync with the Primark brand.
Reflecting the Primark brand.
Using cues from Primark’s marketing campaign, we created pages for the tender and presentation to look like pages from the Primark website. The team wore outfits completely sourced from Primark, and we uploaded pictures of them in their outfits to the Primark site to reinforce the empathy Gleeds had for their brand.
A winning approach.
We delivered a punchy presentation full of the technical benefits of Gleeds in a context that felt comfortable and familiar to the Primark property team. Showing deep understanding of a partner brand is always the key to success. Gleeds were appointed by Primark.
“We have just got our first commission from Primark. There are also a number of other opportunities being talked about in the UK and internationally. I want to thank you for your input and let you know that we recognise that your role in our success has been significant.”
Head of Retail Director, Gleeds